Officials from Tourism Malaysia and the Malaysian Indian Tour & Travel Association (MITTA) are currently in India for their second roadshow in the country for this year.
This tour kicked off in the city of Trivandrum on Monday, 23rd September, and will continue till 30th September. Other stops on the tour are Calicut, Bhubaneswar, and Guwahati.
Headed by Tourism Malaysia’s senior deputy director Mohamad Libra Lee Haniff, the roadshow team includes representatives from 35 local organisations, including hotels and resorts, travel agents, tourism product owners, visa consultants, Malaysia-based airlines, and officials from state tourism boards.
A brilliant opportunity
The B2B event provides an invaluable opportunity for Malaysian tourism providers to connect with their Indian counterparts, fostering strategic alliances that will promote tourism products and services.
The event also opens up new avenues for business partnerships in the Indian market. Additionally, the roadshow serves as a platform for Tourism Malaysia to showcase the upcoming Visit Malaysia Year, scheduled for 2026.
Currently, 220 flights operate weekly between India and Malaysia, offering a seating capacity of 41,161 passengers. These flights are serviced by Malaysia Airlines, Batik Air, AirAsia, IndiGo, and most recently, Air India.
Promising results
Tourism Malaysia’s continued promotional efforts in India have already shown promising results.
After a successful roadshow to five major cities earlier this year, from 12th to 22nd February 2024, and participation in key trade events like the South Asia Travel & Tourism Exchange (SATTE) and Outbound Travel Mart (OTM), the agency continues to extend its reach with this second roadshow.
By July 2024, Indian tourist arrivals to Malaysia surged by an impressive 84.5 percent compared to the same period in 2023, totalling 624,312 visitors. This growth is a testament to Tourism Malaysia’s commitment to attracting one million Indian tourists by the end of 2024.