Singapore Tourism Board’s new campaign casts the spotlight on the country as a culinary destination
The Singapore Tourism Board (STB) recently launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global audience, aiming to boost awareness, rekindle interest, and drive demand....